Brad Jolicoeur is a Strategic Technology Leader and Hands-on Architect with over 20 years of experience transforming engineering organizations and delivering scalable, distributed systems. He has a proven track record of driving business value through architectural innovation, including the adoption of AI/ML agents and Internal Developer Platforms.
Brad is an expert in bridging the gap between technical vision and business goals, leading high-performing teams to reduce cloud costs, accelerate delivery velocity, and improve system reliability, while actively contributing to code and architectural prototypes. He is passionate about leveraging Generative AI and LLMs to empower engineering teams and solve complex business problems.
Recent Blog Articles
Stop Catching Exceptions in Your Rebus Handlers: Your Safety Net Is a Trapdoor
Brad Jolicoeur - 02/28/2026
Why try/catch in Rebus message handlers silently drops messages—and how to use middleware, backoff, second-level retries, and circuit breakers correctly.
In Message-Based Systems, Who Owns the Contract?
Brad Jolicoeur - 02/17/2026
In distributed systems, coupling often hides in message contracts. Learn why Events vs. Commands matters for ownership, and how to avoid the "Common" library trap.
The "Big Save" Problem: Why Task-Based UI is Event Sourcing’s Best Friend
Brad Jolicoeur - 02/16/2026
Learn how Task-Based UI solves the "Big Save" problem in Event Sourcing, retaining user intent and context for smarter downstream effects.
Profiling .NET 10 Applications: The 2026 Guide to Performance
Brad Jolicoeur - 02/14/2026
Master .NET 10 profiling in 2026. Discover how AI-assisted tools like Visual Studio Copilot and triggered tracing transform performance tuning from guesswork to science.